ALISON works with brands across many different industries to develop their editorial style and hone their tone of voice. She has produced style and tone-of-voice guides for the non-profit arts organization LIGHT ART FOUNDATION, the Berlin-based design studio NAAMA HOFMAN LIGHT OBJECTS, and the financial advisory service LEX-WEALTH. She has also written hundreds of editorial blog posts and reports for brands such as N26, ECOMMERCE MAGAZINE, INNENTIAL, and more.
PERSONAL FINANCE + BANKING
︎: N26 Creative Studio
The motherhood penalty: What is it and how can we combat it?
“After centuries of being sidelined—politically, financially, artistically, you name it—women have made major strides in the last couple of decades. And yet, despite all the progress, women’s wages still haven’t caught up to men’s.
Researchers are starting to identify a key factor that may play into this discrepancy: motherhood. Here, we’re diving deep into what experts call ‘the motherhood penalty,’ so read on to learn what it is, why it exists, and what can be done to eliminate it.”
Read more @ N26
“After centuries of being sidelined—politically, financially, artistically, you name it—women have made major strides in the last couple of decades. And yet, despite all the progress, women’s wages still haven’t caught up to men’s.
Researchers are starting to identify a key factor that may play into this discrepancy: motherhood. Here, we’re diving deep into what experts call ‘the motherhood penalty,’ so read on to learn what it is, why it exists, and what can be done to eliminate it.”
Read more @ N26
︎: N26 Creative Studio
The dark web is after your data. Here’s what you need to know
We take a deeper look at the dark web — and explain the behind-the-scenes work we do to keep N26 customers’ data safe.
Read more @ N26
How to Negotiate Your Salary in Germany: A Guide for Expats
While advocating for the salary you deserve is an important skill, the process can be intimidating.
Read more @ LeX-Wealth
FASHION + DESIGN
︎: Ecommerce Magazine
A Fresh Take on Personalized Fashion
Bow and Drape founder Aubrie Pagano talks about becoming the Pandora of fashion.
‘Personalized products have gotten a bad rap, with tacky keychains and embroidered pillows reading something like ‘If you can dream it, you can do it’ offering the ultimate in kitsch...
But haven’t you always wanted to create your own customized clothes that suit your style, broadcasting seminal quotes you love or inside jokes between you and your friends?’
Read more @ Ecommerce Magazine
Bow and Drape founder Aubrie Pagano talks about becoming the Pandora of fashion.
‘Personalized products have gotten a bad rap, with tacky keychains and embroidered pillows reading something like ‘If you can dream it, you can do it’ offering the ultimate in kitsch...
But haven’t you always wanted to create your own customized clothes that suit your style, broadcasting seminal quotes you love or inside jokes between you and your friends?’
Read more @ Ecommerce Magazine
︎: Ecommerce Magazine
Jewelry Designer Nadine Ghosn on Building Her Delightfully Quirky Brand
Whimsical yet timeless designs that are transforming the global jewelry landscape.
Read more @ Ecommerce Magazine
︎: Ecommerce Magazine
RageOn! CEO Mike Krilivsky on Custom Printing and Changing the Intellectual Property Landscape
But if you think the fun ends there, you’re mistaken.
Read more @ Ecommerce Magazine
︎: Ecommerce Magazine
Emily Waters on Helping Fashion Startup Founders Develop Their Products
Read more @ Ecommerce Magazine
︎: Ecommerce Magazine
The Boutique Hub Founder on Her Platform Dedicated to Empowering Small Business Owners
Read more @ Ecommerce Magazine
︎: Ecommerce Magazine
Beardbrand’s Eric Bandholz on Changing How Society Views Beards
Read more @ Ecommerce Magazine
BUSINESS + CORPORATE LEADERSHIP
︎: N26 Creative Studio
COO & CFO Jan Kemper on the most important skill he learned at university
“If you ever feel like your life is too busy, imagine walking in Jan Kemper’s shoes. He’s been an investment banker with Credit Suisse, Goldman Sachs, and Morgan Stanley—and a globe-trotting backpacker.
Then there’s his impressive career in the tech startup scene: CFO at Groupon and at Zalando, CFO/CIO and Executive Board Member at ProSieben, Managing Director (CFO/COO) at Omio Corp—the list goes on.”
Read more @ N26
“If you ever feel like your life is too busy, imagine walking in Jan Kemper’s shoes. He’s been an investment banker with Credit Suisse, Goldman Sachs, and Morgan Stanley—and a globe-trotting backpacker.
Then there’s his impressive career in the tech startup scene: CFO at Groupon and at Zalando, CFO/CIO and Executive Board Member at ProSieben, Managing Director (CFO/COO) at Omio Corp—the list goes on.”
Read more @ N26
︎: Ecommerce Magazine
The Shopify Plus Partner Program and the Future of Collaboration in Ecommerce
Since Shopify came onto the scene in 2006, it has transformed the landscape of ecommerce.
Read more @ Ecommerce Magazine
How to avoid the cultural misunderstandings that can impact your business
Globalization has led to an upswing in cross-cultural working collaborations, be it between business clients or work colleagues.
Read more @ WAAT
Get in touch with ALISON.